Article Marketing - Key Words? What Are They and How Do They Relate to Article Marketing? Part III

In the last two articles you learned what key words are, what they are used for both from the perspective of a user or consumer (using key words to sort through data) and from the business owners perspective, (a way to identify groups of people with an interest in a specific topic).

In the last article I used the key words, *computer repair* as an example and said that this set of key words had been searched for 25,000 times in a month. Then we talked about how as a computer business owner, it is useful to know that information if you are looking for new customers.

Then, at the end of the article, I suggested that if you were a computer business owner you might ask how you would get your name in front of these potential customers. After that I asked a question that is an important part of understanding the potential of any business opportunity, and that is, how many other people are there trying to get their name in front of these potential customers?

You see, to fully understand the potential of an opportunity, not only do you have to know how many people might be interested in a particular product or service, but you have to know how much competition there is trying to supply that group with what they are looking for. In academia, they call this the law of supply and demand.

Let's look at the potential from two different perspectives to help you learn how you can determine the potential of an opportunity for yourself. But first you have to know about another number that is tracked on the internet. That is how many websites there are that provide information for a key word or key word set.

For example, if I did a search right now, try this for yourself if you like, on Google for the key words, *computer repair*, I see that Google says there are 9 million 620 thousand results for that search. Suddenly the 25,000 searches for the key words *computer repair* doesn't seem to be that large of a number. What does that tell us? It tells us that there is a lot of competition for people looking for information about computer problems.

Do you think it is going to be easy to make a lot of money fixing computers? In this example, it doesn't look like it. Not only are you going to have to spend a lot of money to stand out on the Internet to get your company noticed, but you will have to provide great service at a very competitive price to get your share and keep any of that business.

Just to contrast it, what if there were only 5,000 results total? Now, you have found an opportunity. Now back to the previous question, and that is how you are going to get the name of your company in front of these 25,000 potential customers. This is where the fun begins, because this is where article marketing ties all of these pieces together. Again, assuming from the research you did, you found this to be an opportunity you wanted to pursue.

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