Article Marketing

Article Marketing for Targeted Traffic

You can promote the best products in the world but if people don't visit your website and see your reviews there is no way that you will make any sales. When there are so many other people out there competing, what strategies are available to drive targetted traffic to your site?

One of the best ways of driving free traffic to your website is by article marketing. Have a blog on your website and post articles there. Then submit these articles to other websites called article directories.

Three great article directories are

EzineArticles (generally considered the best of them all)

goarticles

associatedcontent

By writing articles about the product or service your website deal with and submitting them to highly ranked article directories you can send highly targetted traffic to your website for free. That's the great thing about article marketing, all it costs you is your time.

There is another benefit to article marketing, this is creating backlinks. The more backlinks you have from highly ranked sites means that search engines such as Google, MSN or Yahoo view your site as more important and give you a higher page ranking and the higher your page ranking the more visitors you will get to your site.

When you submit your article to an article directory for the first time you will be asked to fill out an 'Author's Resource Box.' This is where you get to write a brief description of yourself, and more importantly, a link to your website. This allows people who are already interested in what you have to offer to visit your.

Also, if the article is well written other bloggers in the same market as you may reproduce it on their websites but they are only allowed to do this by including your Author's Resource Box so this is another link to your site.

Another way to ensure your articles catch the attention of the search engines is to ensure that they are keyword rich.

If you are writing about sausage making equipment then this phrase needs to be in the first and last paragraphs of the article. In the first paragraph have the phrase in bold lettering and in the last paragraph have it in italics, this helps the Search Engines to recognise what the article is about. If possible, have the phrase as a clickable link to website of the product you are affiliated to (with your affiliate link, of course).

These are just some of the ways you can optimise your article for the search engines so that they list your site when people use the keywords or phrases that are in your article.

I will be covering Search Engine Optimisation in more depth in other articles but that, for now, is the basics of article marketing and how it can dirve targetted traffic to your website.

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