Content Is King - Here's Why Unique Content is the One True King

Webmasters say that when it comes to web site content and search engine optimization, the rule is: Content is not the king unique content is!

As a webmaster, article writer or company owner, you would want a lot of traffic to flow through your site.

The Internet is one of the most accessible, easy and effective ways to market your product.

If you are a business owner and you want to promote your products online, you just need to design a web site, know how to lead traffic your way and learn how to use articles and links to your advantage.

After this, you can watch your sales soar as your web site handles most of your promotional and customer-contact needs.

Next, if you are a writer or your business involves article marketing, posting and distributing, it pays to know that you need to have a unique content for you to prosper in this industry.

Emerging on top of the list of search engines such as Yahoo, Google, MSN and AOL are also a priority when it comes to article-writing, distributing, posting and marketing.

With all the hype and craze about search engine optimization, you need to keep up with the competition by making your articles unique and optimized for such search engines.

Why do you need to produce a 100% unique content?

If you are fond of watching romantic comedies or you like to read fiction, you would realize that there is no unique plot anymore. The plot of a usual love story has been told over and over again in the past.

What makes each movie or book different and unique is the way that the author presents the story. The characters and settings may be different but at the back of your mind you would think that you know the story because you have already heard it before.

The uniqueness comes from the way that the events of the story unfold. This is what makes each and every story original.

The same principle applies to publishing or writing articles to be published on the Internet. For each subject, you will only have one set of information.

Take the topic knitting for example. The basic stitch such as pearl or the basic pattern used in a knitted cable sweater are done the same way all over the world.

The question is, how can you come up with a unique article if the exact same information is available for everyone?

The answer is to write something from your own personal experience. The basic principle may be the same, but you can easily add your views and comments to make a more personalized article.

If you want to write a How To guide, you can write about the benefits that you think the reader will get out of reading your work. Write about your own opinions, experiences and tips and you can surely come up with a content that is uniquely yours.

Secondly, search engines do filter the content of your article or web site for duplicity. Web sites such as Copy Scape help prevent plagiarism and avoid duplication of articles published on the Internet.

This is the reason why webmasters who employ the services of writers to create content for their web site specifically look for unique and 100% original content.

Yahoo, Google and other search engines have a system where duplicate articles or content are detected and filtered.

Moreover, duplicity when it comes to article writing does not just mean having originality but also avoiding redundancy.

As an Internet user, you would not want to read the same set of information a million times over as you go through the different links provided by the search engines once you hit the Enter key after typing in your keyword.

You would like to collate as much varied information as possible.

Additionally, it helps to have a reader-friendly article with a unique content. Your article should be as concise, brief and informative as possible.

Should you need to discuss a particular aspect in detail, provide hyperlinks that the users can click. It also helps to provide subtopics. when writing, following an outline should make your job easier.

If you are creating a unique article, write as if you are having a conversation with the reader to make it more readable.

Make an upbeat and attention-grabbing introduction, avoid jargons or technical terms, always speak in the positive voice and give the readers an overview of the benefits that they will get from reading your article.

With these in mind, you can surely come up with an article that is uniquely yours boasting of an original content which is the one true king when it comes to article writing and marketing.

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