Does Content Relevancy Factor Overrule Page Rank Of The Site In Coming Up In SERP's?

Page rank of the site is a important factor to come up in search results for a particular keyword but, it is observed that content relevancy factor overrules page rank. The question arises - does content relevancy factor overrules page rank of the site in coming up in SERP's? This common question comes to every SEO's mind while doing search engine optimization of a site.

It is seen that Google depends a lot on content relevancy factor when displaying results to the user. Google does this on purpose as by doing this it can supply the most relevant results to the user and hence enhance user search experience. Now we have to analyze what is content relevancy factor. We take a example if we search hotels in mumbai then Google will show a site whose theme would accurately match the searched keywords and would ignore sites in the same category but a broader theme like hotels in India or world's top hotels even though those sites might have higher page ranks.

Content relevancy factor depends on following things on a website

• Title of the page, does title exactly matches or closely matches the keyword researched
• Meta keywords and meta description contain the keyword searched
• Keyword density on the page for a particular keyword searched
• Anchor text of internal links pointing to that page
• Anchor text of external links pointing to that page

Search engine analyzes these factors before displaying the results to the user. Search engine also awards relevant points to the location of the user and content relevant according to the specific geographic location of that user. This is a important point which a SEO should note while doing optimization work for a web site.

Article written by Anuj Arora, SEO Edynamic Softech Solutions visit for more information on web site optimization services