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Tuesday, May 6, 2008

Why Should You Write Useful Articles?

Maybe you have seen the article generation light. Now, you realize that you may have lost some ground in search engine optimization, by failing to react to the need for unique content on your Blogs and web sites.

What should you do to produce articles as soon as possible? Many businesses, and website owners, respond with a vengeance, by creating quick articles. Are the articles produced going to be useful to your customers and prospects? This will take a bit of planning. For example, you could create useful articles by elaborating on your current frequently asked questions (FAQs).

If you do not have an FAQ page, your articles can be recycled into a very useful tool for prospects. Recycling your articles is a great way to use your article more than once. In the long run, recycling will also save you time.

I am not talking about article mashing, one good article into one hundred senseless articles, with software. Many people love parrots, but who wants to read one hundred articles written by a parrot? Articles have to say something more than the same message over, and over, again.

Hence the words unique content, effectively describe what readers and search engines are looking for. Customers want as much information as possible about your product or service. While search engines spiders look for original, relevant, and unique content, as they patiently crawl the web.

A few well written articles could become an SEO magnet to your site, a free report, an FAQ page, and part of your newsletter. You can be as creative with recycling as you like, but tweak your copy, so that it is useful to your readers. Your articles will help you establish a trusted long-term relationship with your readers, prospects, and customers.

Copyright 2007 Paul Jerard / Aura Publications

Paul Jerard, E-RYT 500, has written many books on the subject of Yoga. He is a co-owner and the Director of Yoga Teacher Training at: Aura Wellness Center, in Attleboro, MA. http://www.riyoga.com He has been a certified Master Yoga Teacher since 1995. To receive a Free Yoga e-Book: "Yoga in Practice," and a Free Yoga Newsletter, please visit: http://www.yoga-teacher-training.org/index.html

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