Just what are the Benefits of Submitting Articles to E-Zines

E-zine advertising is perhaps one of the most underused forms of promotion. It is a good idea to do your homework, before launching your viral marketing campaign. Article writing and publishing has become the latest buzz in the internet website marketing world. The name of the game as far as Internet marketing

As you write articles to use for marketing purposes, you will be able to write quicker and with greater efficiency over time. With that speed and efficiency comes toxic traps that you must be aware of.

These are the pitfalls of poor article marketing:

• Not being consistent. Article writing and marketing is fun in the beginning. But when the new wears off and writing articles on a regular basis becomes hum-drum, you may start to slack off on writing and submitting. Don't fall into this trap!

TIP: Set a doable goal to write and submit a specific amount of articles each week.

• Poorly written content. It's easy to get in such a rush to write articles that you stop concentrating on the quality of your articles. Don't fall into this trap!

TIP: Remember that real people with real questions and concerns will be reading your articles.

• Ignoring basic writing "rules." We all hate rules, but they're simply a fact of life. It behooves every writer to remember the basic rules of writing (proper grammar, perfect spelling, etc.) and apply them to each article.

TIP: When your eyes get tired, hire a professional proofreader/editor to go through your articles with a fine-toothed comb.

• Writing in inconsistent tones. Every writer has a unique voice. If you are writing with different markets in mind, you might find yourself trying to write in different tones. Be careful that you don't dilute the message of the article by writing in these different voices.

TIP: Stay true to your writing voice and write like you talk.

• Giving little or no valuable information inside the article. Every time you sit down to write an article, ask yourself, "What is the meat of this article?" Then write your article based on that answer.

TIP: Every article should have at least one complete, or main, idea.

• No call to action in the resource box. If you are writing articles for the purpose of marketing, then you are wasting your time if you don't compel your readers to do something at the end of the article. Give them a reason to click on your link.

TIP: Take the reader by the hand and lead them; tell them exactly what to do.

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