Viral marketing is a methods of list building

There are multiple methods of list building, and if you are just getting started, until you have gained mastery over one or two methods, it is advisable to use multiple methods of list building strategies. You’ll see every step of the process, no matter how small, in exacting detail so

Search engines change their ranking algorithms from time to time. A page in your Web site that earned a top ranking last week might drop in the rankings a few months later. Then left untouched, that same page could climb right back into its old search position, although this is unlikely to happen by chance.

The trick to always being on top is to learn the variables that can be influenced and analyze the contents of a top-ranking page and simply make yours match it keyword for keyword. This does not mean you copy the page or reuse even one of their sentences. I am not condoning or recommending copyright infringement. Instead, evaluate the page ahead of yours by literally clicking on their listings, visit their site, and select View from the pull-down menu in your browser and then Document Source in Netscape Navigator, or Source in Microsoft Internet Explorer. This allows you to view the actual HTML, code that makes up their page.

Ask yourself, "Is a particular keyword more prominent in their Title tag than in Mine?" If this page has a keyword in the third position, make sure your Title tag has a keyword in the third position. If their page has the keyword twice in the title, in position three and seven, you do the same without copying their Title tag. If their page has 264 words of copy, write 264 word of copy for your informational page. If their 264 word of copy contains three occurrences of the targeted keyword, yours should have three, and so on.

Perhaps they are using the keyword in the heading tags, or maybe keywords appear in hyperlinks to other internal pages or some other way that you had not considered or are not using. In theory, you can build a page that is identical to theirs in format. However, the search engine will treat the two pages differently depending on what other ranking factors the engine considers such as link popularity.

Pamela Upshur is the owner of Upshur Creative.

Upshur Creative combines fresh, contemporary, fully functional turnkey websites with the best PHP scripts and databases to create the largest and most comprehensive turnkey collection for entrepreneurs.

Visit her site at: Turnkey Home Based Business.