Search Engine Optimisation Services Specialist Discusses What Is Search Engine Optimisation Part 17

What you need to do is learn what your program is about. Learn to talk to people about it. The ideal situation is to have people phoning or contacting you after they have seen your website that you have marketed through the application of effective and successful search engine optimisation techniques.

People need to have a good feeling about doing business with you. You need to be totally honest and direct about yourself and the benefits that you can offer people who do business with you. This leads to relationships, sales and profits in that order. This is what 'Relationship Marketing' is about. Effective and efficient SEO will achieve healthy business relationships with your clients.

However, a top position on the Google search engine does not automatically guarantee the generation of sales and profit. The reason is that if you do not do your homework and make your website comfortable from a search engine optimisation stand point, which means good information and content, that website will be useless as a marketing tool. Comfortable does not mean a flashy website full of fancy little gimmicks.

That type of website does not give people information to improve their businesses or to solve a business related challenge. Also, once the client shows an interest in your business, product or service it is then entirely dependent on your business infrastructure to convert interested clients into buying and for you to make the related sales and profits.

The information on your website has to be clear and better still, it needs to help people solve a business related problem. You need to create focussed keyword rich content and information on a personal level. The aim here from a search engine optimisation view point is to make the person feel comfortable with you and your business, services or product, through your website.

Clyde Thorburn
Search Engine Optimisation Services Specialist
Johannesburg South Africa
http://www.mortgageleadgenerationonline.com
clydesseoservices@freemarketingsystem.net
Landline: 2711 432 2225
Skype ID: clydethorburn
Yahoo IM: crthorburn