Article Marketing for Non-Writers

There is no doubt that article marketing works. People want information that they can use, and will respond to it much more often than having hype, in the form of an ad, thrust in their faces. But what do you do to capitalize on the article marketingtrend when you are not a skilled writer?

One must hire a person who is a skilled writer. One must hire a writer who is experienced in article marketing, someone who knows the ins and outs of search engine placement through keyword optimized informational content.

Too many people think that if they can put words on paper, or in this instance, on a computer screen, that they can write. This is not the case. It is not enough to have words. Those words must be composed in an intelligent fashion; void of misspelled words, grammatical errors and typos. Attempts to succeed with article marketing using poorly written copy will in fact, do more harm than good. No one looks like an expert in anything when their writing is poor.

When one becomes a trusted information provider, people are more likely to purchase, hire, or network with them. To become a trusted information provider, one must provide quality information, written intelligently. That is the whole purpose of marketing with articles: to establish your credibility as an expert in your field, to provide credible information which helps someone make an educated decision, and to direct them to you for the solution to the need they have.

So, does one have to go bankrupt hiring a qualified writer? You certainly could, but you don't have to. As with anything else, you should shop around. Fees for writing services vary; from as little as $10.00 to $10,000.00, depending on many things. But, just because a writer wears a large price tag, doesn't necessarily mean they are the best; alternately, a writer who charges lower fees is not necessarily a hack.

Additionally, one must find a writer experienced in the type of writing application needed. Just because a person is skilled in a particular genre does not mean they are skilled in every writing genre. You wouldn't have a pediatrician perform open heart surgery. Similarly, you shouldn't hire, say, a screen writer to write marketing copy.

Article marketing works well for the promotion of practically anything, IF it is done well and gets plenty of exposure. Obviously, one must get the article in front of readers in order for it to pay off. The more exposure an article gets the better.And this is why article marketing through the use of syndication is so valuable. Syndication gets that exposure, by placing the article in multiple locations for reading, and search engine indexing. (RSS feeds are indexed more often and more quickly than static web pages.)

If you are not an experienced writer, hire one; use article marketing to generate results.

Copyright 2006
The Trii-Zine Ezine

http://www.ezines1.com

About the Author:
Trina L.C. Sonnenberg
Publisher - The Trii-Zine Ezine - Internet marketing and home business resources and information.
Serving online professionals since 2001.
http://www.ezines1.com/triizine
http://www.trinaschiller.ws

Recommended Tools When You Put On The SEO Cap For Your Web Site

The name of the game is search engine optimization and there are 20 winners and a million losers. It is a massive game that is conducted each and every minute by the top search engines. The fun is the referee of the game tries to modify the format each minute, to make the game useful for the spectators, in this case the folks who search. This is a high stakes game with billions of dollars at stake and the rules change daily. The playing field changes daily and the folks who compete constantly change. Wow what a fun filled game this is. This game has consistently shown that the folks with the right tools win consistently and the ones who dont but with good ideas win at random and like shooting stars fade out real quick.

Search engine optimization is a tough game to play and there are penalties for foul play and this could mean thousands of missed opportunities for your business. The folks out there keep the secret strategies to themselves as they can profit a lot out of it. But a few folks who intend to make money or simply for the fun of helping others achieve the glory of being in the top 20, have developed very good nifty tools. This article is about these tools and the techniques behind them. Google ToolBar is the first and foremost tool that every website owner should have. This tool has much functionality like popup blocker etc. The feature that helps SEO is the page rank bar and the add-on features it provide. The Back links checker is capable of displaying all known back links for your webpage that is known to Google. The similar page feature is very helpful to know your competitors.

Lets look at the top 4 categories of tools needed for SEO:

1. Keyword Tools: the keyword density is the number of keywords present as a percentage of the total words in that page. The keyword density could really depend on what you are targeting and usually a trial and error. This tool provides the details about the density without counting them yourself each time. The other keyword tools are keyword suggestion and research tools that give the right keywords to employ for your optimization, keyword optimizers, keyword typos tool.

2. Page Rank tools: This is a broad category with many tools under this umbrella. The page rank checker is a simple tool to check your rank and also some versions provide the rank of the competition as well. There are some additional nifty tools like the Google dance tool and the future page rank checker.

3. Meta Tag related tools: Meta tags are needed to describe the webpage for the search engines and other bots. The tools under this umbrella are Meta Tag generators, Meta Tag analyzers, Meta Tag replicator.

4. Link Analyzers: This contains the back links checker, the broken link finders, sitemap generators, Link popularity checkers, Link suggestion tools, Internal link density checkers, I also found a good one - link relevancy checker. These tools are very very important for your page rank if not for your search results.

Most of these tools with basic features can be found for free and there are some good tools that need special licensing and most of them provide a good way to reach the top 20 and be part of the winners and not be in the millions of folks who loose for each and every keyword. There are many keywords you can target and be part of the top 20. The first step is choosing a less competitive keyword and get to the top 20. Well before you put that SEO cap to get down and dirty, please go through the suggested tools in this article. There are a few good tools that have a demo period for you test out whether it is suitable for you. One such product is the SEO Elite.

For more resources on SEO and to try out some good tools you can visit http://www.seo-software-tool-experts.com You can download a free trial version of a good search engine optimization and web site ranking tool from the website as well the SEO Elite v3.

Article Marketing - Why I Use Article Marketing To Generate Avalanches Of Leads

If you are doing any kind of article marketing now, you might be doing one of the following:

- promoting affiliate products to make commissions

- promoting your own sales page to sell products

- promoting a so-called Made-For-Adsense blog

- posting articles on your own blog to generate content

And I'll probably get 'killed' for saying this, but your articles are getting wasted.

Very few, and I mean very few, use article marketing solely to build a list. And lots of money is being left on the table, I'm afraid to say.

I basically do all the steps in Bum Marketing (the term created by Travis Sago to describe article marketing) but the difference is I promote a squeeze page to collect leads. The only way anyone can get extra information from me is if they enter their name and email address. I figured, if someone is not willing to give me those details, what more actually paying me online? Let's face it: we are running a business here, not a charity.

The reason why this is effective is because someone who likes your article is 'warmed up', he will want to get more information from you, and an email newsletter is the perfect way to do that.

So go and build a list with your articles. Write and submit multiple articles daily to top directories, and you will see floods (and I mean floods) of traffic and leads. Your lead generation will practically receive an instant boost. Your business will be given a positive kick up the rear from the results you get.

Fabian Tan is the author of the free 51-Page Report:

"Murder Your Job: How To Build Cash Sucking Autopilot Businesses In 30 Days Or Less!"

Head over to http://www.MurderYourJob.com to get your free copy now before it's gone!

Make Money Writing Short, Crisp Articles - Here's What You Have To Do

Everyone, and I mean everyone, who participates on the internet in terms of forums or just communicating with others by email, have the capacity to make their living writing. Most people have this conception of being a writer, as being some sort of literary genius, however, most successful writers simply write like they talk. It is the golden rule.

I don't mean using slang or having spelling mistakes in your work. But a 10 second scan with a spell checker fixes this problem quickly. What I mean, is people think they have to be Hemmingway to get paid for a writing job, when all that is required is to fill some space with a targeted small amount of writing.

You have to look at the people paying for this work, the people that pay you to write, to understand how this works. Webmasters are the largest collective group of writing work consumers on the planet. Webmasters make websites and have a huge need for short competent articles on a multitude of topics. Why would they pay you for your work? Because typically, they want to put advertising next to your articles or they want to sell the work on to others. Either way, the point is they want padding. They want some substance and all you have to do is do some quick research on the topic required, and describe those concepts in your own words in an original way. How simple is that?

To be a writer, you only need the willingness to write and to do the simple steps to get your writing sell-able and that just means two steps. First just spill out your article onto the page, which takes approximately 3 minutes. Then run a spell checker over it and fix any spelling errors. Then take a minute to Read the article and repair any awkward phrases or clumsy grammar. Do that, and your article is worth money!

Imagine quitting your day job in the next 3 days, you can, you know, you can write articles for a living just like me and thousands of others do. Discover how to get paid $90 dollars per hour or even more doing simple, short articles. Genuine work from home opportunity, replace your day job income working only 3 hours a day - click the link below to become a paid writer

http://www.writers-dream.com/index1.html

How To Write A Resource Box That Delivers Massive Traffic To Your Website

Your resource box is the heart and soul of what makes article marketing stand out as the most efficient, most effective way to drive traffic to your website.

The concept is simple, write a few dozen, short articles that average 300 to 900 words in length, on a topic that is useful to the people you want to do business with, publish these articles online at any of the hundreds of "article submission sites" or "article banks."

Under the terms of service of these article banks, you permit other webmasters or newsletter publishers to reprint your articles under certain conditions. These conditions include the requirement that they reprint your article with no changes and give you proper attribution as the author of the article. This includes your resource box at the end of your article.

Your resource box is the only place you may sell in your article. The body of the article should have a low key, helpful flavor to it so that readers will feel that they are receiving valuable information on a topic of interest to them. But the resource box, is where you can tell about your self, about the services you offer and contains a link to your site that they may click in order to visit your website.

But how do you motivate readers to click on your link and go to your website? Here are a few ideas to include in your resource box that will greatly increase the number of visitors you get from every article you write:

1. Offer to solve a problem. This should be easy since anyone reading your article is probably interested in solving a certain type of problem. In your resource box, you just spell out the solution more specifically and promise that they will find the solution when they visit your website.

2. Make a promise. All benefits are promises. Promises to get something in exchange for clicking your link. Think through what you do and come up with some very clear and specific promises you can make. These are not always promises your services can deliver on, but promises they will get just for visiting your site.

3. What changes do your readers want to realize? Benefits are simply solutions or changes. Make a list of all the changes you can offer someone and choose the most concise, most emotional change you can think of to put into your resource box.

4. Use words like "find out" or "learn how" to get people to visit your website. People who read your online articles are looking for more information. "How to" type articles dominate article banks for the simple reason that people are looking for ways to solve problems and create changes, as we've already learned in the examples above.

5. Use the words "you can." People may want to solve problems or create changes, but they also have doubts that they can bring these things to pass. "You can" phrases are strongly motivating and help readers picture themselves enjoying the solutions and changes your article promises.

6. Put yourself in the minds of your potential visitors and make a list of "I wants" form their point of view. For example, if you are a lawyer, put yourself in the mindset of your potential clients. The I wants" you come up with may be: "I want to be compensated fairly for my pain and suffering," "I want to erase an unfair criminal conviction from my record, "I want to be paid for my lost wages from an employer who unjustly terminated my employment and then spread untrue rumors about me in the workplace."

Writing an outstanding resource box takes a lot of work. Often it is more work to write the resource box than it is to write the article itself. But remember you aren't selling yourself in the article, you are in the resource box. Make it shine and you will be rewarded by increased traffic and increased clients who want to do business with you.

Charles Brown is a copywriter and internet marketer who teaches entrepreneurs how to create superior marketing campaigns, write compelling web content, capture more leads, build huge email lists and use autoresponders to turn casual website visitors into buyers. His popular newsletter, Tightwad Marketing Ideas is a must for any entrepreneur wanting to successfully market any business without spending a fortune.

That's the Power of Writing Articles

The resource box in an article, which is located at the end, is your place to insert a link to your site. If you can create an effective, content-rich article, which maintains the readers interest you can gain loads of traffic due to a single article. This may all sound too good to be true, but look at it this way. Nothing is free in this world, right? The cost is time, your time in developing articles. The cost to the site owner is placing a direct-link to your site. Everyone gets something in return, you get traffic, and the site-owner gets good content to place on his or her site.

More Targeted Visitors

Articles provide content. Content is valuable and if it is presented correctly, the article will draw in members of your target market. Since articles are placed on their corresponding sites according to topic, those who read your articles are already on a site of interest to them. This not only provides you with a way to reach your target market, but also allows you to benefit from other site owners rankings. The visitors originating through this approach will be members of your target market and; therefore, be much more likely to purchase your products than the average visitor.

More Inbound Links

Your articles all carry a link to your site and every time one of your articles is placed on a site for content, another link to your site is generated. This means that you can gain direct links without having to beg for them from sites with higher rankings than your site. Additionally, you do not have to link back to the site which is placing your article on their pages.

Higher Page Rank and Search Results

Links from sites relevant to yours are considered highly relevant by Google. Having more relevant links increases your page rank. Not only that, but the links you gain by writing articles originate from sites with higher popularity in most cases. When this happens, their page rank can influence yours to increase. Page rank is a large factor when it comes to Googles ranking of your sites pages in their search results. Page Rank is not the only deciding factor, but it is definitely considered one of the primary criteria.

Become Recognized as an Expert

Credibility is key when it comes to making sales. You have to earn their trust, and what better of a way to do so than to solve some of their problems for free in an article. If you can accomplish this in your articles, then visitors will undoubtedly follow your resource boxs link. By demonstrating your expertise and knowledge, youll gain their trust and become an expert in their eyes.

Higher Conversion Rates

Since you are helping out your readers in your articles in order to gain their attention and interest, they are already interested in what your site is about before they even get there. Youve already warmed them up for a purchase before they even see your products and these visitors are much more likely to make a purchase than a visitor originating from a pay-per-click ad or a basic link. Use their interest in your site to make a call-to-action towards subscribing to your newsletter or making a purchase.

This is just a sample of the Manual you can download at No Charge from The Website Solutions Manual. To continue and read 'The Most Powerful Free Traffic Secret' visit http://www.websitesolutionsmanual.com/home/ and download the Manual from the window appearing in the middle of the screen.

Search Engine Optimisation: One Link is Better than Ten

That cant be right! Shouldnt ten links be better than one? It is usually the case where more is better. However, when it comes to gaining links, having more links isnt necessarily better than having a few good links. In fact, having too many irrelevant links could possibly harm your websites visibility within the search engines.

These days, search engines are placing more emphasis on incoming links to a website when evaluating rank. The reason being is because they are difficult to obtain from trusted sources (a "by the book" website such as the Dmoz directory) and it is a good way to partially eliminate the group of people who abuse the "on the page" factors of optimisation (page spamming). How is this so? Well, if you have someone who is abusing the "on the page" factors and they have no trusted links to their page (they will most likely not get any at all due to spam) then there is no chance of them getting a good listing. However, people have worked out ways in getting a large number of links, through link farms and other tactics, regardless of the quality of their website. As the search engines are aware of this, it brings us to the topic of how one link can be better than ten.

Obtaining one link from a trusted source can be very difficult in the sense that they do not issue links to just about anyone. If you have a good website with relevant information, then you will get them. It is for this reason one link from a trusted source can better a multiple of links from other websites. As a trusted source website is "trusted" by search engines, it will also trust the websites it links to. If you have ten links from your best friends, it will help you in some sense, but no where near as much as the one link from a source like Dmoz, unless one of your friends has a very reputable website amongst the search engines.

Having too many irrelevant links could harm your websites visibility in the search engines. What is meant by this is having links from websites that have no relation to yours. An example of this would be a site about cars linking to another site about medicine (unless the sites are reputable and have a good reason for the link i.e. there is a relationship made between cars and medicine). Search engines will pick up on this sort of link and will give it no weight in boosting your visibility. Obtain many of these irrelevant links, then it could be seen as spam (like a link farm tactic) and that will lower the popularity of your website within search engines.

The key here is to focus on quality and not quantity. Gaining a few good / relevant links will take you much further than a lot of irrelevant links. To get these quality links, start off by placing your website in directories, but be sure to avoid any "on the page" spamming as this will not get you accepted. Once search engines have acknowledged a presence of relevant links, follow up on it and research some ways to obtain more. As time passes, you will notice that your websites performance will increase, as the links age, provided you have carried out search engine optimisation. Avoid obtaining the irrelevant links even though it may be tempting to see fast results. It will only be a matter of time before a search engine realises the spam tactic, and as the saying goes "fast rise, fast fall".

About the author: David Touri works for SEO Sydney, who aims to improve search engine placement with search engine placement services for websites in Australia and overseas. He is currently working on the Loaded Technologies website, who specialise in ecommerce website development.