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Sunday, June 8, 2008

Article Marketing Service - Put the Niche Lock on Your Competition with Articles

Article marketing service is defined as a simple form of advertising used by many businesses that write short articles which relate to their industry and its functioning. Although this term may sound new, let me assure you it isnt. In fact, it is used by almost all professionals and is old as the mass print media itself.

You can find niche marketing articles, article marketing websites, article marketing net etc and many more , each having their own specific features . For e.g. Niche marketing articles bring down the focus of the huge population on very specific products or services that are being offered. Many businesses adapt to niche marketing services to explore the untapped potential of their products/services in the highly competitive markets. There are niche marketing service providers offering their services .

Well, if you may be thinking, How do I practice article marketing for my service? then here it is. First, you need to challenge yourself to organize and keep the content very simple and easy to understand. Next, it is important to remember that those visiting your article marketing content on the web have to get the maximum information needed. Finally, every article should have a bio box and a by line which helps the reader to get in contact with the authors business.

Thus, we can say that article marketing service can bring big fortunes to the authoring business and amass new clientele. So what are you waiting for? Pick up your pen, put on your thinking hat and start writing. Of course, if you would rather leave it to the pros

ArticlesInMyInbox is the world's premier original content marketing articles service provider and your unfair advantage in creating original articles,search engine optimized for top placement in Google, in order to secure the search engine daily visits to your website as being listed #1 in your niche for all of your niche's most searched keyterms and phrases. Also, your customers will be pre-screened before coming to your website because they have just read an article that targets them to what you provide and have decided to click on the link in your resource box to take the next step. To make your next step the next level for your business by putting the professional team of writers at ArticlesInMyInbox to work for you, just visit http://www.ArticlesInMyInbox.com

Article Marketing - Your Key To Success

So you know why you want to write articles. The extra traffic, more sales and more subscribers, but how do you get started?

The scariest thing is a blank page; so when you first start writing articles, just write. That's it, scrap the brain storming and just write. When you start, you will realise it's easier than you think.

Jack Kerouac, the author of "On the Road" and other classics, uses the technique of spontaneous writing. He believed in unedited, free flowing writing. He used to write just what he was thinking. This is a great way to get started. Let your thought flow onto the page and hey, you can always edit later.

It's easier to do this if you write about what you know. You should write articles because no one can say it like you do. If you have the knowledge on a topic, it will save you loads of time on research.

Keep it concise. Once you've written your article, don't be afraid to edit out large chunks. If your article keeps to the point, it will be more readable and your readers will be more likely to click. It's not meant to be a book.

Write multiple articles on the topic. This is important to keep traffic coming to your website.

Make sure you choose a catchy title. This is what will draw people in. If you do all of this and get writing now, you will have article marketing success, before you know it.

Keep writing and write a lot. The more you write, the better you will become and the easier you will find it. Write as many articles a day, as you can and submit them to a few different article sites. The more articles you have on the web, the more traffic you will receive.

Catherine Smith 2007 Copyright
http://www.article-wizard.info

Catherine Smith is a successful entrepreneur and writer. For loads of tips on how to succeed with article marketing check out http://www.article-wizard.info

Article Marketing And Why Your Business Needs It

You have probably already heard about article marketing and now you are wondering if it might be able to help promote your business. Web sites by themselves can draw some traffic but are often limited in terms of successful business marketing or campaign marketing. Of course, that depends on the type of online advertising you are using. Article marketing, however, provides you with a very efficient and lasting tool that can bring lots of targeted traffic to your doorstep - ready to look at what you have to offer. Here are some reasons why article marketing should be part of your online marketing strategy.

1. It Provides an Excellent Product Marketing Tool

Whatever it is that you are selling, the Internet can put the word out faster than any other means. It can also reach a much wider audience, even providing you with a global outreach - at a relatively low cost. You may already know that keyword promotions, such as Google's Adwords, and other cost per click programs, can be very effective also - but they are not cheap.

Article marketing, on the other hand, which also uses those same keywords, is free - except for the cost to produce the articles (unless you write the articles yourself). These articles can be professionally written on the same keywords that your web site focuses on, and they can be distributed at no cost to you and posted online - in multiple places.

2. It Brings Targeted Traffic to Your Website

Once you have a number of quality articles written by a freelance writer - one who specializes in Website content, you have the quality you need to get the job done. Your article marketing starts when they get posted at some of the more popular article distribution web sites. The search engines find them - and they begin to direct targeted traffic to your web site.

3. It Directs to the Right Page

The article itself needs to be written around a keyword or keyphrase which will then direct people interested in that subject to a particular page on your Web site. For instance, if you were selling plumbing products, then you would want articles dealing with all aspects of plumbing. Titles may include things like How to Choose the Right Faucet For Your New Kitchen; or, How to Fix That Leaking Showerhead; to, What Are the Most Popular Bathroom Fixtures?, etc.

Each article leads people to the right page on your web site. The first article, for instance, How to Choose the Right Faucet For Your New Kitchen, would direct traffic to your Web page which provides more information, and some links where your visitor can find new faucets, faucet parts, and possibly books on the subject. As you can also see, a couple of the titles work to get people's attention - and you then provide the solution to their problem - and get sales.

4. It Is Effective Because of Multiplication

One of the great aspects of article marketing is that other people are most likely selling the same thing. You ask, how can that help you? Simple - every web page needs web site content. Since other people who have plumbing web sites (according to the earlier illustration), or blogs, also need web site content, they look for free articles to build their web site faster. Article distribution centers require that the author's name and web page links remain attached at the bottom. This means that for every individual that picks up one of your quality articles - it also provides another inbound link to your web site (at no cost to you) - increasing your search engine popularity.

5. It Works Around The Clock

Each article continues to be a part of your strategic marketing plan and efforts as long as it remains on the Web. Article marketing continues to work to promote your product or service around the clock. Because others will pick up some of the articles - your Web site popularity grows even more with time, increasing your targeted traffic - and profit.

A simple way to get started is to communicate with a web content writer who knows how to write for the search engines (SEO), and who can give you the quality web content articles you need.

By Mike Valles - a home business, finance and real estate writer and marketer. For more information about Internet marketing and tools you can use - including PLR and MRR materials, Web page templates and headers, go to his Web site at: Article Marketing To Go.

Managing An SEO Project

All projects start with one common theme: a vision of where the project will end. Whether you're building a skyscraper, designing a piece of software, or creating a new web site you've got to identify the scope that the project will fulfill. The second thing that all projects have in common is their desire to accomplish one of two business fundamentals: increase revenue or reduce costs. Let's talk about increasing revenue through one of the most prevalent channels to your organization: your website.

Which project comes first: Updating your old, stale website with a new look, fresh content and a stronger call to action? Or...planning search engine optimization with a focus on keywords research, earning inbound links and attracting Google's attention?

The answer depends on several factors:

* How old is the website's domain (URL)?

* When is the last time the site was updated with fresh content?

* Have you implemented any search engine optimization (SEO) techniques?

* Is your website ranked high in Google and other search engines?

* What is your overall goal - a better looking website or more traffic from being found in search engines?

Search engine optimization is the process of improving traffic to your website thru better search engine rankings in Google, Yahoo and other search engines. This would include keyword selection and use throughout the website; writing strong page titles and other meta tag codes; development of and implementing a link building program...just to name a few.

What you are doing is creating an initial project scope statement. The project scope is all of the work - and only the required work - to meet the vision you have for your project. Essentially you're framing the project to consider what's of most value and what should be dismissed for this current project. Most projects fail because their project scope is so loosely defined it's difficult to identify what's really needed versus what are some dreamy extras that don't contribute. Defining the project scope isn't easy; if it were, so many projects wouldn't fail.

As you enter the website/SEO project's planning phase you'll want to consider these false assumptions that can interfere with your scope planning:

* A new website will not get Google's attention. In fact, if you purchase a new domain name and start over, some search engines aren't going to be eager to crawl your website. Maintain your current domain.

* While a new website design and updated content might impress visitors to your website, pretty pictures and cool buttons may not increase sales. Make sure you have a strong call to action (sign up for a newsletter; complete a form for more information, etc.).

* Fresh content will not get you ranked higher in Google and other search engines. You need keyword-rich content focusing on your company's products and services.

* Submitting your website to 1,000 search engines will not work either. Actually, there are only 55 legitimate search engines, with Google, Yahoo and MSN dominating the search engine market.

Most projects fail at the beginning, not the end. A failure to adequately plan the project scope will only corrupt your project execution. It's paramount to first plan what the website is to accomplish before hopping into the project execution. For example, you do not want to write new content for your website before you conduct keyword research just as you wouldn't start building a new home without your blueprints.

Of all the project management activities planning is the most important. Planning is an iterative process and happens throughout the life of the project. The project scope is defined initially when you initiate the project, but more fully when you're in the first stages of planning. When you're creating a plan to boost your website's presence the focus should always be on fulfilling the project scope. Activities and deliverables that don't contribute to the scope are not value-added activities. Basically, you and your team should ask does this deliverable help my website's presence or not? If it does incorporate it into the project scope, if it doesn't log the issue, addition, or feature and address it outside of your current project. By keeping your execution activities focused on completing the project scope you'll get more done faster and better than considering and pondering every possibility for your website.

The basic "brick and mortar" plan of any search engine optimization project would include the follow elements:

* Research for the best possible keywords.

* Research your competition. What keywords are they pursuing?

* Write fresh content utilizing the targeted keywords.

* If you are designing a new website, determine if the design with drive the content, or if the content will drive the site design. Make sure you have selected your keywords before you write the content.

* Link building. Earn one-way links from directories and other websites pointing to your website and web pages.

Once you've created your project plan it's time to execute the plan. This is the real work of the project that'll create the deliverables and benefits outlined in the project scope and the project's work breakdown structure. In tandem with executing the project plan, you'll control the project to ensure the work, project team, and deliverables are consistently in alignment with the project's vision. At some point you'll get to the happiest day: closing the project.

True search engine optimization is not "one and done." You'll need to plan for the long-haul: keywords may change as products and services change; content and blogs will need to be written and updated and link building never ends. Build your SEO plan in stages and keep moving forward.

Joseph Phillips is the author of five books on project management and is a PMI Project Management Professional, a CompTIA certified Project Professional, and a Certified Technical Trainer. For more information about Project Management Training, please visit Project Seminars.

Breakthrough Autopilot Article Marketing With Bum Marketing

Autopilot article marketing is a great way to earn money online. Mix in a touch of bum marketing and you have created a powerful combination. Writing articles online is extremely easy. Many people can punch the letters of their keyboard, but few write words or sentences compelling enough to grab their readers attention. You can literally spend hours using bum marketing and never see any results.

As you read this short article, you will start to see why your success with autopilot article marketing has been limited. One of the reasons you are not seeing results is based on the fact your articles are dull and meaningless. See, if you want to write articles to build back links to your web pages, it's a great method. But, if you want to make sales, you need to write content that impels your reader to your landing page.

The farther down you read the more you will understand what I mean. You have a choice, write fast and furious, or write compelling and riveting content. Let's dissect an article and see if we can find ways to make our articles electric.

Each article you write consists of a subject heading, body and resource box. If all three combined do not compel your reader to take some sort of action you will lose a chance to send them to your landing page. Even if you just need them to read the next line.

Internet searchers thirst for information, they want to discover new things and find products that will make their life better. We all want a better life and your articles need to written in a matter in which the reader benefits.

You are reading this aren't you! And your reading this to learn to be better at something. You read to enrich your soul and feed your mind. Don't you think you need to write content that nails your reader to their monitor? You better, your chances of guiding a person to your landing page will only increase. Otherwise you are just wasting your time with bum marketing.

You be the judge. As this article ends, think about the value of honing your craft. Visit: Autopilot Article Marketing Helper and learn to write captivating content, so your readers actually find your resource box, sending your click thru's sky rocketing!

Link Baiting - A Creative Strategy To Increase Traffic To Your Squeeze Page

Link baiting is an indirect way of creating back links to your squeeze page and are well worth including in your arsenal of traffic generation. Basically, link baiting encourages others to link back to your website. If your squeeze page is offering a free product in order to building your marketing list, then perhaps you can encourage direct links to your squeeze page, otherwise a link back to information on your site which in turn links to your squeeze page may be more effective.

When you deliberately write controversial, funny and informative articles that are likely to be linked to by other websites or blogs you are engaged in link baiting. What can you write that will be controversial enough or humorous enough to tempt people to link back to your website. From such pages you can then provide links to your squeeze page. Link baiting, unless you have a squeeze page offering a free product or benefit, is best used for an informative page which then links to your squeeze page.

As well as tapping into controversial subjects, other link baiting techniques include conducting an online contest, writing free informational (particularly how-to) reports, or offering free access to an online software program. Editing informational articles on wikipedia can also be an effective link bait technique because you have the capacity to include your own informational pages as resources. From these you can link to your squeeze page. Alternatively, if your squeeze page offers relevant information you can link directly to it.

Link baiting works hand in hand with link building as an effective traffic building technique and SEO strategy. One way, relevant links from high traffic, relevant websites to your own web pages, including squeeze pages if appropriate, will increase your search engine results page rank as well as the number of direct visitors to your site. If you ignore the strategy of link baiting and link building you will not be able to fully optimize your website for either visitors or the search engines. However, Google is constantly trying to neutralize artificial link development strategies and other search engines are following suit. Therefore, organic link creation is the best approach to maximize website traffic and SERP.

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Optimize Your Article - The Forgotten Strategy

It's well known that article directory submissions are a great way to promote your site. But most people aren't taking full advantage of this powerful promotional strategy. One of the best ways to use articles to increase traffic to your site and move your page rank up is to fully optimize them. Below are some tips that I use to achieve success online when writing articles.

1. Don't just write an article and send it out blindly and hope that you will gain good results from it. Would you take out a shotgun, close your eyes and hope that one of the pellets hits something worthwhile during hunting season?

Watch your articles. Monitoring what happens with them, you may notice that some topics seem more popular than others. This is useful information. Once you know what people like, write more articles on that topic.

2. Track the content web sites that give you the most traffic, you can do this by logging into your web site control panel and check which URLs are sending the most traffic through your articles.

Take notes of the top 5-8 directories. Keep it in mind to send in good quality, informative articles to them on a regular basis for publishing. That way you should be able to use these web sites to drive traffic to your web site up a notch or two.

3. Another often overlooked way to promote your site and increase traffic, is to look at your statistics and find out what keywords are being used the most to find your site. Research these keywords and find out where you rank in the search engines for them. If you are not in the top 10 results then write another article about the topic. To optimize your article even further, try creating your own keyword anchor text links in the resource box that back link to the page that you want to show up in the results.

For example, if you have a web site called www.Ilovemybaby.com and your keyword is 'baby skirt', you can create your resource box as www.Ilovemybaby.com/babyskirt. This will be beneficial because of the increased incoming links to the page will give it a higher ranking and potentially put your article in the top 10 for that term, leading to even more traffic to your site.

Web site tracking is one of the most important components for monitoring your web site. Ultimately, by using tracking to your advantage, you can make your site a success. The same applies to article marketing. Optimize your articles and you will benefit from the results greatly.

Jaz Lai is an Online Home Business Expert where he created $10,045 sales just by sending out 5 emails without any list or product. Click here to know how he did it http://www.onlineearningmakeeasy.com/free-report, Further recommended resources http://www.jazlai.com.

Advanced Article Marketing Secrets - Learn The Entrepreneurial Mindset That You Need To Have

In this article I am going to go through the key ingredient that you need to have to succeed with article marketing. In fact you need this ingredient to succeed with nearly anything in life.

For example if you look at all the sport stars from Michael Schumacher to Tiger Woods they all have extremely strong personalities with a determined mind to succeed. This is the reason why some people fail using this method and others do not.

Internet marketing is really simple when you understand the process. Let us look at the details. You find a profitable niche market, then you build a squeeze page and build a subscriber list. After this you build a relationship with your subscribers and follow up with them. That does not really sound difficult does it? Now this is the difference between somebody who is very successful and somebody who is not. The person that is successful is really determined in there approach. When things are not going there way they do not easily give up. They also maximize everything that they do.

They spend countless hours making sure their resource box of the article that they write attracts the maximum amount of clicks to their website and also that their squeeze pages are tweaked for maximum conversion from visitors to subscribers. They also track and test all the emails that they send testing different subject lines and copy. This is the winning mindset that you need to have to succeed with article marketing as this could triple your results that you are currently getting.

Are you really interested in driving massive traffic to your website?

Here's the answer:

Secrets Of Article Marketing - Download your free ebook now.

Mark Abrahams is a full time internet marketer who has helped others to earn a living online.